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AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

Career Insights: Tales from the Client Side

Events Calendar

Agency people may be a lot of fun but they're also professional. So are our regular events, ranging from panels of our industry’s best discussing hot topics to casual after-hours mixers where we basically goof off while we network.

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Career Insights: Tales from the Client Side

Recording

Whether you missed the live broadcast or want to review, here’s all the footage from the general session:

They Crossed Over—and Lived to Tell

Chances are you've thought about it. Maybe you've even tested the waters.

Our panelists actually did it: They left the agency world for the client side.

Some are still there, some came back.

We'll hear all about what it's like (and whether it was worth it).

Sellout, or Ahead of the Curve?

Is the client side really where creatives go to die, or do they know something most people don't?

Given the rapidly changing agency landscape, more people than ever are considering options.

And for folks who stay agency, what can we learn from those who left?

Join our panel conversation for a deep dish exposé!

The Talent

Featured
Evynn McFalls
Evynn McFalls

Director of Insights and Strategy
The Abbi Agency

Evynn McFalls has been exploring stories about people, their priorities and the myriad tools they use to communicate for over a decade. As the Director of Insights and Strategy at The Abbi Agency, he brings his experience as a community/institutional literacy researcher to help businesses, individuals and institutions understand their relationships, goals and unique value propositions—and then transform those insights into strategies, tactics and other sociobehavioral technologies to move needle.

LinkedIn
Website

Fiona Remley
Fiona Remley

Head of Marketing
Amazon Brand Program & Selling Partner Development

Fiona spent 10 years in marketing in fashion retail before transferring to the agency side for 18 years. She has worked at several of Seattle’s leading marketing agencies (including Wunderman, Rational Interaction and WE Communications) and was VP Program Management at her last three gigs. She went client side and is now building a marketing team for Strategic Account Services, which proves a) you can go from agency to client side (even later in your career) and b) you are not defined by your last role (or in her case, her last 3).

LinkedIn

Kevin Glasse
Kevin Glasse

Copywriter
Microsoft/Artech

Kevin is a marketing guy. He develops strategy. He creates concepts. He can write content for any kind of media for most any kind of product. And the things he makes way more often than not get people to do something: buy it, click it, read it, watch it, play it, laugh at it, don’t touch it, be aware of it – you get the idea. On the agency side, he’s done those things for Wunderman, Razorfish, Cole & Weber, PRR, and JayRay. On the client side, it’s been Microsoft, T-Mobile, Eddie Bauer, Amazon, Good Man Brand, and Alaska Airlines.

LinkedIn
Twitter

Erin Staples
Erin Staples

Product Marketing Manager
Neurable

Erin is a community builder, and product thinker obsessed with new ways of thinking of old problems. She currently leads Product Marketing at Neurable while pursuing academic research on the creator economy through her newsletter, Media Hackers.

LinkedIn
Twitter
Website

Omneya Nabil
Omneya Nabil

Content Alchemist, Founder
ONO Comms and CX Podium

Omneya is a content designer, brand storyteller, UX writer, and active CX advocate in the MENA region. She made the shift from agency to client side back in 2014, and is now running her own content experience agency and CX platform in Cairo, Egypt.

LinkedIn
Twitter
Website

The Deets

  • This broadcast will be streamed live. Link will be sent to registrants in advance

  • Members and VIP get prioritized questions and a private video group chat with panelists after the main session

The Social

The Tickets

Source:: https://talesfromtheclientside.eventbrite.com
Earlier Event: November 18
AAF National: Advertising Hall of Achievement
Later Event: December 17
2020 ADDY Winners: How They Did It