AAF Seattle and PSAMA are teaming up once again to bring together a panel of agency and brand professionals for a lively—and often heated—analysis about the best and worst ads we saw during Super Bowl XLIX. This is one event where the audience is essentially the final panelist, so take notes during the game and bring your questions and opinions because we're ready to pass the mic!
Pre-game commentary begins on Twitter where you can add your views in real time using #ChalkTalk2015. Conversation continues all week with tweets and pics providing an ongoing backchat throughout the course of the event.
Much like the game, Chalk Talk is one of the most-anticipated events of the year. Get your tickets early while you still can.
What's a Football Party Without Tailgating?
We're bringing the tailgate experience indoors with games (beer pong, anyone?) and activities straight from the parking lot.
Cost
AAF Seattle Member: $20
PSAMA Member: $20
Non-members of AAF Seattle or PSAMA: $30
Student (must have current id): $10
Door (if available): $35
Agenda
6:00-7:00 - tailgate pre-party
7:00-8:30 - panel/audience interactive discussion
8:30-9:30 - tail that gate even more
Snacks and drinks included in ticket price.
Panelists
Josh Dirks first joined the internet marketing world at 10X Marketing, a company founded by Paul Allen (not the Allen from Microsoft) to provide full service Web marketing services to businesses. In 2007, Josh joined Entercom Communications as Director of Digital and Strategic Sales and Marketing. In this role he became a thought leader in media integration and how to harness the power of social media within the traditional space. Over the last four years, Josh and partners have been busy with Project Bionic, a company dedicated to humanizing brands beyond human capabilities. Today, Project Bionic has more than 50 clients and has grown month over month since its inception, continuing to break new ground and create proprietary solutions for the social and mobile media space.
Rand Fishkin
Founder & Wizard of Moz
Moz
Keith Goldberg is partner and executive creative director at Rally, the integrated creative agency he helped establish in Seattle nearly 5 years ago. Since then, the agency has grown to include offices in Portland, Dallas and New York City and counts among its current clients brands such as 7-Eleven, Arizona State University, Frito Lay, Jarden Consumer Solutions, Pepsico, Slurpee, and Target. Keith’s work has been honored with Addy, Cannes, Communication Arts, Effie, Ex, One Show, and Mobile Marketing Association awards. His “What’s in your wallet?” tagline for Capital One has been named one of the most iconic slogans of all time and is permanently installed on the Advertising Walk of Fame in New York City.
Hillary Miller is VP, Account Strategy for Hydrogen. She brings more than 20 years of strategy experience to their periodic table, from creative boutiques to multinational agency networks such as BBDO, DDB and Wunderman/Y&RG. She led strategy and training for numerous agencies at Mirren New Business Development. In every role she's filled, she drives all aspects of what she calls "business concepting" through delivering actionable consumer insights, business analytics, and innovative channel strategies. Hillary has helped launch new brands and course-correct existing ones. She’s worked on a variety of clients, including T-Mobile, McDonalds, Holland America Line, Microsoft, Amtrak, Pizza Hut, The North Face, JanSport, The Polyclinic and Windermere.
Chris Copacino has been at Copacino+Fujikado for 11+ years, joining the agency out of school after graduating from Western Washington University. Early in his career, Chris worked predominantly on national brand, promotional and grand opening initiatives for REI. Over Chris’ time at C+F he as lead several major agency accounts including Ste. Michelle Wine Estates, Symetra Financial, Overlake Hospital and the Washington Forest Protection Association. In the last year, Chris has added the responsibility of new business to his duties, overseeing new client acquisition and business development. Chris gets strong reviews from his clients for his ability to study and deeply understand their business. A lover of the creative process, Chris blends a keen business mind with the understanding and appreciation of great creative work to achieve client objectives.
Social
Be sure to tweet with #ChalkTalk2015 during the game to be part of our realtime conversation.
Like AAF Seattle and PSAMA on Facebook to keep up with Super Bowl ad-related news. RSVP on Facebook to keep up with event news. AAF Seattle's LinkedIn group is the place to start talking about the ads before the event—and where to get the last word in afterwards.
Sponsors
Platinum Sponsor
Platinum Sponsor
Platinum Media Sponsor
Bartending Sponsor