Thursday, June 16, 2016
6:00pm 9:30pm
Pike Place Market Atrium Loft
93 Pike St Seattle, WA 98101
The retail marijuana industry has seen explosive growth in Washington state since it was legalized in 2012. With more and more states moving toward legalization, we're taking a deep look at this brand new, promising but challenging industry, and how some of the early big players have handled branding, marketing, and advertising.
How do you handle branding in a category without convention? How do you advertise in a heavily regulated and federally restricted industry? How do you take cannabis consumption from rough trade to big business?
Learn about all this and more from some of the most prominent voices in the retail marijuana industry in this eye-opening and exciting panel discussion.
Moderator:
- Brian Marr, Chief Strategy Officer, Smashing Ideas; Associate Professor UW CommLead
Panelists:
- Adam Smith, AVITAS
- Jody Hall, The Goodship Company
- Shawn Richards, Sitka
- Shea Hynes, Stash Pot Shop
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About
Market Insights is our series of informational panel and speaker sessions featuring industry-leading professionals and thought leaders.