Join Jeff Hasen, founder and President of Gotta Mobilize and author of The Art of Mobile Persuasion, as he discusses the intimate relationship customers have with their mobile devices--and whether marketers will be able to reach those customers by enhancing that relationship.

Using insights gleaned from companies like Google to REI, Jeff with show us what successful mobile marketers are doing about the ever-increasing expectations of mobile users as well as the new customer service model given the “self-sufficient” mobile shopper. And learn what five words describe ineffective mobile marketers--and how to avoid repeating their mistakes.