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AAF Seattle is the Western Washington chapter of the American Advertising Federation, serving Seattle's creative community through events, education and advocacy.

WSJ: Marketing is Key During Times of Turmoil

Events Calendar

Agency people may be a lot of fun but they're also professional. So are our regular events, ranging from panels of our industry’s best discussing hot topics to casual after-hours mixers where we basically goof off while we network.

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WSJ: Marketing is Key During Times of Turmoil

Enough with “Uncertain Times” - Here’s What We Know

Despite our "hunch" that marketing during times of turmoil makes fiscal sense, it'd be nice to have the proof to back it up. After all, marketing is an investment in growth, no matter the conditions.

The Wall St Journal’s Senior Director of Intelligence, Jim Gardner, will share lessons learned from past downturns and how a COVID-19 landscape affects:

  • Best practices in messaging

  • Consumer and business sentiment

  • Shifts in media consumption

Q&A will follow the presentation.

The Talent

Featured
Luis Antezana
Luis Antezana

Director of Strategy & Technology
CROWN

Luis creates narratives that enable awesome content for brands. Using a combination of brand, creative, content, and social strategies, he shapes the stories that differentiate, raise interest, and incite action for clients that have included Intuitive Surgical, Tegria, Truveta, Amazon AWS, Under Armour/TB12, T-Mobile, AT&T, Dell/EMC, Microsoft, Intel Security, and Seattle’s Best Coffee while working at MRY, Creature US/UK, Digital Kitchen, and others. Ultimately he’s motivated by using emerging media to create intersectional opportunities for all people to grow, whether through discovering new ideas online or connecting with each other in real life. He’s also President of AAF Seattle, Co-Founder of Seattle Creative League, and brand advisor to Founders Live.

LinkedIn
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Jim Gardner
Jim Gardner

Senior Director of Intelligence
The Wall Street Journal | Barron’s Group

Jim oversees global B2B, finance and technology customer and competitive intelligence efforts. His responsibilities include developing proprietary thought leadership initiatives, managing advertising effectiveness and engagement programs, and socializing third-party industry insights throughout the organization.

The Moderator

  • Luis Antezana - Director of Strategy & Technology, CROWN

The Speaker

Webinar recording now available on demand

Slide deck available here

Source:: https://webinars.on24.com/WSJBarrons/JimGardner
Earlier Event: April 21
Market Insights: Pivoting for the Pandemic
Later Event: May 21
Career Insights: The Modern Creative Freelancer